For real impact it’s not only bringing (universities’) knowledge to society – no, it’s about bringing societal knowledge to Higher Education Institutes and Research Performing Organisations. Teaching and research have to be aligned with real life problems. And we do have the necessary tools and methodologies for HEIs. Science Shops, transdisciplinary research, citizen science, just to name some. And with RRI we have tools and the toolbox to work along the 2030 Agenda for Sustainable Development.